QR code usage is increasing. More businesses are starting to see their value, and more consumers are starting to use them. This of course, enhances the customer’s experience, thus enabling a business to building that relationship into more purchases.
Below is an article that talks more about this.
Cracking the code | QR codes gain ground in the battle for consumers’ attention
By LEISCHEN STELTER
Mainebiz contributing writer
10/17/11
Real estate broker April Tracy says QR codes give potential buyers instant listing informationBeen noticing those black and white pixelated boxes in advertisements, on posters, doorways and even adorning your morning cereal box? Quick Response codes, or QR . . . → Read More: QR Codes Are Increasing Customer Interaction
Yes you can send your customers coupons on their smartphones. Here’s how one company is doing that to good effect.
Mobile Commerce Forum Report: Coupons pick up speed as a mobile marketing strategy
Michaels Stores has an iPhone app that allows shoppers to receive coupons and offers.
For merchants, going mobile is about more than simply making cell phones or Pads another point of purchase—it’s an opportunity to interact with and influence customers at every stage of the purchase process, Dave Gill, vice president of client services for The Nielsen Co., told the Mobile Commerce Forum in Houston. Michaels Stores Inc. has taken that . . . → Read More: Coupons on Smartphones
• According to researchers, 73% of consumers would like to receive special offers on their mobile devices.
• Offers made via SMS text marketing has consistently gotten response rates up to 20% – that’s 10 times more than traditional advertising methods such as email, direct mail, and newspaper ads which usually get around a 2%-3% response rate.
• Most consumers always have their mobile phone by their side, which means that they will receive your message no matter where they are.
• Studies show that approximately 90% of consumers read their mobile text messages within minutes.
• Research shows that 29% of mobile users . . . → Read More: SMS Text Marketing Facts and Benefits
SMS Marketing is also known as text message marketing. Its the sending of text messages with a marketing message to your customers smartphones. This is an excellent way to keep in contact with your customers, and to let them know of special deals, special products, and to entice them to return with text coupons.
Here’s eight reasons you should be utilizing SMS marketing to help grow your business.
Eight Reasons Why Your Business Should Use SMS Marketing
If you haven’t heard, SMS Marketing is big business. Hundreds of millions of dollars are being spent every year in the United States on text messaging . . . → Read More: SMS Marketing – The Reasons Why
Every business owner should at least consider mobile marketing.
Here’s 5 good reasons to do so.
5 Reasons Why Every Brand Needs to Think About Mobile First
September 28, 2011
The following is a guest post by Kevin McGuire, Vice President of Product for Motricity.
The reality is that mobile is no longer about the phone, it’s about being connected. Many predict that mobile Internet traffic will soon surpass that of traditional wired broadband. For enterprise brands and agencies, this trend is proving to be a disruptive force that is completely changing the way that marketing and advertising campaigns are being developed. Here are the five . . . → Read More: Why You Should Think About Mobile Marketing for Your Business
QR Codes can be a very useful link uniting your offline and online marketing efforts. Here’s an article discussing different ways to use QR Codes.
QR codes link the offline with the online
By Christopher Poon, September 27, 2011 – Straight.com
The first thing that comes to mind when thinking of barcodes are those blocks of lines on the backs of grocery-store items. Generally, these linear barcodes are used for cataloguing and purchasing goods and not much else. Now, with smartphone use on the rise and device capabilities constantly improving, a different kind of barcode is becoming increasingly common—QR codes.
Ask many people what a . . . → Read More: Use QR Codes to Link Your Online and Offline Marketing
You’re seeing more of them every day – QR Codes that is. Because their marketing usefulness is without question.
Here’s a simple Q and A covering QR Codes.
Essential Guide on Using QR Codes for Direct Marketing
Posted: September 22nd, 2011 by Suzanne Stock of Marketscan
You may have seen them in catalogues, or displayed on shop windows, on the back of business cards or perhaps you have seen those black and white squares packed with strange black and white shapes on the menu outside a restaurant. But what on Earth are they?
Well, those little patterns are called QR (Quick Response) codes and they contain . . . → Read More: Using QR Codes for Direct Marketing
What should your mobile website look like and work like?
Mobile websites should be all about simplicity, functionality, and ease of use for the visitor.
The below article covers this as it pertains to mobile websites for the hotel and lodging industry. But the principles discussed are applicable to mobile websites for just about any industry.
Mobile Website Design Basics: What Every Hotel Needs to Know.
Posted on September 7, 2010 in Hospitality & Travel, Mobile Marketing by Vikram
I strongly encourage hotels to move towards establishing a mobile presence without delay. As with every new adventure in technology, there is a right way and . . . → Read More: Mobile Website Basics
Using QR Codes for mobile marketing is growing fast. Its also a good way to enhance a mobile visitors experience in getting to your website, and then making use of it.
This article speaks to that. Take a look.
Business Sense: Add ‘WOW’ to your marketing efforts with QR codes
Dennis Hunter/For the Times-Standard
Posted: 09/11/2011 02:30:26 AM PDT
Have you noticed those jigsaw puzzle-like rectangles that are starting to show up in newspapers, magazines and everywhere else? They’re called QR codes. Quite frankly, they’re the new rage in marketing. Recently, I attended a credit union marketing conference where I was introduced to them for the . . . → Read More: Add to your Mobile Marketing with QR Codes
QR Codes. You’re going to see a lot more of these strange looking black and white squares. And they can become a valuable piece of mobile marketing for you small business.
Here’s an article that explains what they are, and how they can be used for marketing purposes.
Using QR Codes For Small Business Marketing
Karen Leland
While on vacation seven years ago, entrepreneur Rico Elmore couldn’t find a pair of sunglasses that would fit on his not-so-small noggin. Elmore’s hefty-head experience spawned an ah-ha moment, and today he is the proud proprietor of Fatheadz Eyewear, a company that makes oversized sunglasses and extra . . . → Read More: Using QR Codes For Small Business Marketing
Consumers are frustrated with websites that are not mobile optimized. How does your website look and function on a smart phone?
Look at this from RICG…
Consumers express dissatisfaction with mobile web experience
Published July 21, 2011
While a number of marketing companies are looking to integrate mobile devices into their advertising efforts, it seems some consumers have expressed dissatisfaction with the web browsing experience on handsets.
According to a survey conducted by Compuware Corporation, 71 percent of global mobile web users expect websites to load just as quickly as they do on their home computers. However, 46 percent said websites load slower than they . . . → Read More: Your Website on a Smartphone
Smartphone usage is growing at an incredible rate. Therefore, opportunity for mobile marketing is also growing at an incredible rate.
Watch this short video to see what Google has to say about this growing trend and opportunity. Then ask yourself if your website is useful to people who visit on a smart phone.
This video presents key findings from “The Mobile Movement: Understanding Smartphone Consumers,” a study from Google and conducted by Ipsos OTX, an independent market research firm. The findings come from research conducted at the end of 2010 among 5,013 US adult smartphone Internet . . . → Read More: Mobile Marketing – Ignore at Your Own Risk
Smartphones. Its seems there are everywhere these days.
Not quite, but they are getting there. Here are some very eye-opening statistics about how much they are being . . . → Read More: Smartphones – They’re everywhere.
|
| Now Published on Amazon
|
 |
| Are You Making These Mistakes? |
 |
|
Download this free report and find out.
(click on the image)
|
|