Mission
My mission is to create a positive return on investment for my clients and create a lasting relationship based on the value provided by my services.
If I can’t create immense value for your business I won’t take your money.
There are several avenues of marketing I can help you with. See the page on this website titled ‘Services’. I can draw upon these techniques when designing a custom marketing solution for your business situation.
Initial Assessment & Free consultation
The first step to us possibly working together is a free assessment and consultation. This is a comprehensive examination of your current business practices and marketing efforts. I will be looking for gaps and redundancies in your marketing. This will not be a sales pitch.
A questionnaire will be used to help us explore your current marketing situation, and we’ll examine your business in general, discussing your past experiences, and what your future goals are.
Every business is unique. I will not walk into a business with a plan already in place. Rather, I will listen, probe, asks questions, do research, and work with the business owner to create a customized solution that will fit their specific situation.
If you’re not convinced I can help you, then that’s fine, I’ll move on.
After the initial consultation we’ll set a date for another meeting a week or so later. In this second meeting I will present a marketing blueprint and plan of action created especially for your business.
If you believe the strategies presented will work for your business and increase your profits, and you commit to implementing the necessary changes, then we can proceed from there.
Should you not care to pursue the marketing blueprint and plan of action, then we can part company gracefully. No pressure, and no hard feelings.
Traditional marketing – How’s that working for you?
In our current economic climate consumers are not spending as freely as they once did. And advertising is not working like it used to. A lot of advertising in newspapers, magazines, television, billboards, and radio just isn’t effective anymore.
Consumers get bombarded with countless advertisements every day, and they’re getting numb to it. The old traditional advertising of building a brand, is just chasing after rainbows unless you’ve got a couple hundred million dollars to spend on advertising. And most small business owners don’t.
Also, this old traditional advertising is not really measureable. You don’t really know how effective it is.
Look at the Yellow Pages. How do you know if your Yellow Page ad is working, or not. You don’t. It just sits there stagnant, costing you to much money.
There are ways to market and do things that are measureable. And that includes both offline and online marketing methods.
There is no longer a need to spend money on marketing methods that don’t indicate how effective they are. If you don’t know if your marketing is effective or not, you don’t know if you’re wasting your money.
When you spend your money on marketing, you absolutely must know what your return on investment is on every dollar.
Also, simple brand building and passively waiting for customers and clients is highly impersonal.
We live in a largely impersonal time. Anything that can be done to personalize the relationship between service provider and the customer will make a significant difference. I largely concentrate on marketing methods that attempt to deal with people on a personal level. This is more real, effective, and once again measurable.
What I can do
See my Services Page.
Some of my potential recommendations can generate results quickly, other systems are more long term in nature. All will be measurable, so you’ll know exactly how they are working.
If you are among the vast majority of small business owners who’s traditional advertising efforts are not living up to their full potential, or you just don’t have an integrated marketing strategy in place, then I can probably help you. If I can’t help, I will tell you so.
I will only work with clients who are committed to dramatically improving their marketing results and be willing to implement the provided strategy over at least a 12 month period.
I don’t advocate a flavor-of-the-month, or jumping from one form of marketing to another. That’s usually not a very good solution. I look to build long-term steady growth in revenues and profitability.
What to Do
So, are you interested in an integrated, customized, results-oriented marketing blueprint and action plan tailored for your unique business?
Are you tired of throwing money at the traditional marketing methods, not knowing if they are effective?
Or maybe you don’t have the time or the inclination to sit down and create a custom marketing blueprint and action plan, and then put it in place?
Or maybe your marketing efforts have been a bit haphazard, without any overall plan?
Just give me a call at 303 280-3451, or use the contact form on this website. I’ll be happy to speak with you.
