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SEO Terminology

One of the reasons Search Engine Optimization seems so complex is that it there are so many foreign terms used. In this short article, I’ll list some of the most common terms and will try my best to give you “geek free” definitions.

1. SEO

SEO stands for “Search Engine Optimization.” This is a set of techniques and processes used by a SEO Specialist to improve your website’s rankings in the search engines for a particular set of keywords, or keyword phrases.

Of course, the real goal is to increase targeted website traffic in hopes of generating new business. It’s just that this is . . . → Read More: SEO Terminology

Search Engine Optimization 101

Search Engine Optimization, also called “Search Engine Marketing,” can seem daunting at first. There are a myriad of technical terms to learn and to the uninitiated, can appear to be some form of “computer voodoo.”

Broken down, however, Search Engine Optimization (aka SEO) is really not that difficult to understand.

The search engines, like Google, try their best to “index” web pages for terms they believe are relevant to the content found on the page. They do this because it’s in their best interest… the better their results, the more likely users will continue to use their search engine.

As each “search engine results . . . → Read More: Search Engine Optimization 101