If you ignore your customers, they will keep returning and continue to be happy, paying customers for as long as they live.
Doesn’t make much sense does it? But this is happening every day in countless small businesses across the nation.
Most business owners don’t pay much attention to their customers if they aren’t already in their store. After all, how is the business owner suppose to keep in contact, and build a relationship with his/her customers when they aren’t in the store.
Wouldn’t it be nice if there was a way to build a relationship with your customers and prospects with . . . → Read More: Keep Your Customers Happy and Returning
Email marketing is essentially the same as direct mail except that instead of sending mail through the postal service, messages are sent via email.
The other main difference between email marketing and direct marketing is that email marketing is permission based. You do not send any email to any one without their permission.
Permission is gained when some one signs up to your newsletter, or asks for additional information from your website. Or when they give you their email address in person. Anything else is considered spam.
Basically there are three steps to email marketing.
1. Building your list of customers with their email addresses. . . . → Read More: What is Email Marketing?
Stay connected.
Personalized emails speak to an individual, not a group. Customers don’t want to be one of a group, they want to be special. And an educated, appreciated, incentivized individual feels a more personal connection with your business.
Returning customers.
If you offer a recurring service, and can remind them when necessary to return, they will appreciate that, and return. If you keep track of that, instead of relying on them to do so, that’s one less thing for them to worry about.
Customer loyalty.
These days more people than ever shop for value. If you continually provide value to your customers with your product . . . → Read More: What You Gain With Email Marketing
The concept of email marketing is easy to understand. A business can send out emails, (to people how have given their permission to receive emails), informing its clients or customers of current events with the business, special offers, information on related products or services, continuing education about products already purchased, or anything else the business would like it’s customers to know about.
But is email marketing right for your particular business? Here are some items to think about when considering whether or not email marketing is a good fit for your business.
Would you like to have repeated contacts with your customer/client base?
Email . . . → Read More: Is Email Marketing Right For Your Business
There are many ways a business can make use of email marketing. Here are several.
Newsletters
A monthly email newsletter is a very good way to keep in contact with your clients, and to educate them about your different services. This is a great way to build relationships with your clients.
Website opt-in
This is when you insert a little ‘opt-in’ form on your website, where you ask people to signup for your newsletter. Often you can provide an incentive for signing up, like a coupon or another type of freebie.
This is how you can get your email marketing or other email communications to people . . . → Read More: How to Use Email Marketing
In order to run a successful email marketing campaign there are three measurement, or metrics that need to be monitored, the open rate, the click through rate, and the bounce rate. By keeping track of these metrics you can consistently improve your results over time. So let’s take a look at these items separately.
The Open Rate.
If you send out 100 emails, how many get opened? This number is your open rate. Of course, the higher the rate the better. A high open rate signifies that your email recipients consider your emails valuable, and/or you have created attractive subject lines that compel . . . → Read More: Email Marketing Metrics
