If you’re wondering about why customers leave or don’t return, here’s what studies have shown.
One percent die.
There’s not a lot we can do about that. Its the old ‘death and taxes’ thing. Fairly unavoidable.
Three percent move away.
There’s not a lot we can do about that either. People move, now more frequently than ever. Often out of the reach of our businesses.
Five percent follow a referral.
These people get a referral or recommendation from a friend or family and decide to make a switch away from your business. Referrals are a very strong motivating factor. They’re the . . . → Read More: Why customers leave
Suppose you happen to remember and old customer you once had. The last time you saw him or her wasn’t that long ago, maybe a year or two.
What are they up to? Why haven’t they been around lately? I wonder if I should do anything about that? No more wondering – I haven’t got time.
Are you, or have you been in this position? And if you check you customer database, how many of them have you not seen in the last year? I bet if you total up every customer you haven’t seen in the last year, you’d have a nice . . . → Read More: Reactivating Lost Customers
So, you want to stay in touch with your customers. You might be thinking about a newsletter. That’s a good idea. But what’s the best way to deliver that newsletter to your customers?
How about a physical newsletter? How about email?
Comparing an email newsletter to a physical newsletter we see:
• Its virtually instant.
• No printing costs, and no printing delays
• No delivery (postage) costs.
• No delay between conception, production, and distribution.
Email newsletters provide fresh information and content on a regular basis that is easy fro your clients to access. People who subscribe to your newsletter only need to check their email, something . . . → Read More: Email Newsletters
