Search Engine Optimization is generally comprised of two distinctly different activities… optimizing the website itself , referred to as “on page” optimization, and increasing the authority of the website in the eyes of the search engines, referred to as “off page” optimization.
While both strategies must be employed for best effect, most SEO Consultants begin with the on page optimization work before beginning their off page optimization efforts.
In this article, I’ll cover some of the things that can be performed to your website in order to increase its ability to achieve better rankings. First, however, you must understand that each and every . . . → Read More: Website Factors That Affect Your SEO
Most website owners are thrilled when their site is found on the first page of Google for a particular keyword phrase. Aggressive marketers/SEOs however, know that it’s possible to occupy more than one (of the ten) of the organic listings for a term.
While there are many ways this can be achieved, here are five tips to explore:
Multiple Listings
Google will display more than one listing for your website if it feels that more than one of your web pages is relevant for the searched upon phrase. To improve your chances, you need to ensure that your “on page” SEO is solid, that . . . → Read More: How To Dominate The First Page Of Google
The internet may be called the “Information Superhighway” but that doesn’t always mean the information is correct!
This is especially true when it comes to Search Engine Optimization. Sometimes, the information may have been valid in the past but is no longer valid and sometimes… it was never valid to begin with.
Here are ten SEO myths and their corresponding “truths”.
1. It’s impossible to outrank a web page with a Google PageRank higher than your own.
While Google’s PageRank indicator may play a minor role in determining search engine placement, it’s not a critical factor.
If you conduct a few searches on Google you will find . . . → Read More: 10 SEO Myths
One of the reasons Search Engine Optimization seems so complex is that it there are so many foreign terms used. In this short article, I’ll list some of the most common terms and will try my best to give you “geek free” definitions.
1. SEO
SEO stands for “Search Engine Optimization.” This is a set of techniques and processes used by a SEO Specialist to improve your website’s rankings in the search engines for a particular set of keywords, or keyword phrases.
Of course, the real goal is to increase targeted website traffic in hopes of generating new business. It’s just that this is . . . → Read More: SEO Terminology
Search Engine Optimization, also called “Search Engine Marketing,” can seem daunting at first. There are a myriad of technical terms to learn and to the uninitiated, can appear to be some form of “computer voodoo.”
Broken down, however, Search Engine Optimization (aka SEO) is really not that difficult to understand.
The search engines, like Google, try their best to “index” web pages for terms they believe are relevant to the content found on the page. They do this because it’s in their best interest… the better their results, the more likely users will continue to use their search engine.
As each “search engine results . . . → Read More: Search Engine Optimization 101
If you’re a business owner then you’ve probably grown tired of people pitching you on their SEO (Search Engine Optimization) marketing services.
SEO is basically a method of getting your website to appear on the first page of Google’s search results for your services and products.
Here I’m not going to tell you how to do this, (that would take a small book), rather I will explain why it is vital to your online visibility, and growing your business.
Why is ranking high in the Google search engine for your “Money Words” SO IMPORTANT for growing your business.
Recent studies have shown that about 80% . . . → Read More: Search Engine Marketing for Small Business
A few years ago, at the 2007 Strategic Advertising Summit, Microsoft mogul, Bill Gates, predicted yellow pages usage would drop to near zero by the year 2012 for people under the age of 50. Gates’ prediction seems to be coming true as the yellow pages are beginning to see double digit declines in advertising sales, as their former users are now turning to a faster, friendlier and easier way to find local businesses—the internet.
And with a greater than 72% market-strangling hold on internet searches, it is Google that is leading the way.
Simply put, Google has become the new ‘yellow pages’. And . . . → Read More: The Power of Being Found for Local Online Searches
