Email marketing is essentially the same as direct mail except that instead of sending mail through the postal service, messages are sent via email.
The other main difference between email marketing and direct marketing is that email marketing is permission based. You do not send any email to any one without their permission.
Permission is gained when some one signs up to your newsletter, or asks for additional information from your website. Or when they give you their email address in person. Anything else is considered spam.
Basically there are three steps to email marketing.
1. Building your list of customers with their email addresses. . . . → Read More: What is Email Marketing?
So, you want to stay in touch with your customers. You might be thinking about a newsletter. That’s a good idea. But what’s the best way to deliver that newsletter to your customers?
How about a physical newsletter? How about email?
Comparing an email newsletter to a physical newsletter we see:
• Its virtually instant.
• No printing costs, and no printing delays
• No delivery (postage) costs.
• No delay between conception, production, and distribution.
Email newsletters provide fresh information and content on a regular basis that is easy fro your clients to access. People who subscribe to your newsletter only need to check their email, something . . . → Read More: Email Newsletters
According to a recent study by Experian Marketing Services 80% of emails to customers and prospects which contained coupons received higher open rates and transactions rates than emails without coupons. This is a significant advantage, one that should be exploited.
Most households still get their coupons from newspapers, however, the internet is fast becoming a growing coupon resource. In fact in the last three years coupons distributed online has increased 46 percent.
What does this mean for your email marketing efforts? That’s easy – include coupons in the email.
This is quite easy to do. Just use your favorite graphics . . . → Read More: Email Marketing With Coupons
First let’s define an ‘email blast’.
Here’s my definition: “Its a marketing email sent all at once to a large quantity of recipients whom have not given the sender of the blast permission to contact them.” I might also add, “This is commonly considered spam by most of the recipients.”
Lets take a look at a scenario. You want to market something. You buy, or rent a list of emails addresses from a list broker. You find a rare email service provider that will let you use rented lists. You blast out 10,000 emails to everyone on the list.
What will likely happen is . . . → Read More: Why Email Blasts Are a Bad Idea
