Email marketing is essentially the same as direct mail except that instead of sending mail through the postal service, messages are sent via email.
The other main difference between email marketing and direct marketing is that email marketing is permission based. You do not send any email to any one without their permission.
Permission is gained when some one signs up to your newsletter, or asks for additional information from your website. Or when they give you their email address in person. Anything else is considered spam.
Basically there are three steps to email marketing.
1. Building your list of customers with their email addresses. . . . → Read More: What is Email Marketing?
So you’ve decided to jump into email marketing. Very good, its one of the best performing marketing methods there is. In fact its so good that the Direct Marketing Association claims that for every dollar spent on email marketing, a business can expect a return of $57. That’s not a bad return.
One of the first things you need to think about is who you are going to send those emails to. In other words, where and how to you get a list of people to send emails to?
Here, we will discuss your options, both the bad and the good.
Email lists: buy, . . . → Read More: Acquiring Your List
Responsible, and effective email marketing is based on the idea of permission.
Basically, you need to have the email address owner’s permission before you can send them any marketing emails. If you don’t have this permission, the email recipient will most likely consider the message as spam.
You do not want to send spam, or even be perceived as sending spam.
If you are accused of sending spam, then you may find your email accounts closed down, your website shut off, and your reputation ruined. In some parts of the world, you may even be breaking the law.
Aside from these practical considerations, there is . . . → Read More: Permission Based Email Marketing
