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Keep Your Customers Happy and Returning

If you ignore your customers, they will keep returning and continue to be happy, paying customers for as long as they live.

Doesn’t make much sense does it? But this is happening every day in countless small businesses across the nation.

Most business owners don’t pay much attention to their customers if they aren’t already in their store. After all, how is the business owner suppose to keep in contact, and build a relationship with his/her customers when they aren’t in the store.

Wouldn’t it be nice if there was a way to build a relationship with your customers and prospects with . . . → Read More: Keep Your Customers Happy and Returning

Why Email Blasts Are a Bad Idea

First let’s define an ‘email blast’.

Here’s my definition:  “Its a marketing email sent all at once to a large quantity of recipients whom have not given the sender of the blast permission to contact them.”  I might also add, “This is commonly considered spam by most of the recipients.”

Lets take a look at a scenario.  You want to market something.  You buy, or rent a list of emails addresses from a list broker.  You find a rare email service provider that will let you use rented lists.  You blast out 10,000 emails to everyone on the list.

What will likely happen is . . . → Read More: Why Email Blasts Are a Bad Idea