Search Engine Optimization is generally comprised of two distinctly different activities… optimizing the website itself , referred to as “on page” optimization, and increasing the authority of the website in the eyes of the search engines, referred to as “off page” optimization.
While both strategies must be employed for best effect, most SEO Consultants begin with the on page optimization work before beginning their off page optimization efforts.
In this article, I’ll cover some of the things that can be performed to your website in order to increase its ability to achieve better rankings. First, however, you must understand that each and every . . . → Read More: Website Factors That Affect Your SEO
With Google Places, formerly called Google Local, you have the ability to create a high-quality free listing for your business whether you currently have a website or not.
While it’s relatively easy to create the listing, it can be much more challenging to get your listing to appear on the first page for the keyword phrases you are targeting.
To that end, I offer the following seven tips:
1. Choose you keywords carefully.
Before creating (or claiming) your listing it is important that you do thorough research. You should know what keyword phrases you want to rank for and what your competition looks like for . . . → Read More: Google Places Tips
The internet may be called the “Information Superhighway” but that doesn’t always mean the information is correct!
This is especially true when it comes to Search Engine Optimization. Sometimes, the information may have been valid in the past but is no longer valid and sometimes… it was never valid to begin with.
Here are ten SEO myths and their corresponding “truths”.
1. It’s impossible to outrank a web page with a Google PageRank higher than your own.
While Google’s PageRank indicator may play a minor role in determining search engine placement, it’s not a critical factor.
If you conduct a few searches on Google you will find . . . → Read More: 10 SEO Myths
One of the reasons Search Engine Optimization seems so complex is that it there are so many foreign terms used. In this short article, I’ll list some of the most common terms and will try my best to give you “geek free” definitions.
1. SEO
SEO stands for “Search Engine Optimization.” This is a set of techniques and processes used by a SEO Specialist to improve your website’s rankings in the search engines for a particular set of keywords, or keyword phrases.
Of course, the real goal is to increase targeted website traffic in hopes of generating new business. It’s just that this is . . . → Read More: SEO Terminology
Search Engine Optimization, also called “Search Engine Marketing,” can seem daunting at first. There are a myriad of technical terms to learn and to the uninitiated, can appear to be some form of “computer voodoo.”
Broken down, however, Search Engine Optimization (aka SEO) is really not that difficult to understand.
The search engines, like Google, try their best to “index” web pages for terms they believe are relevant to the content found on the page. They do this because it’s in their best interest… the better their results, the more likely users will continue to use their search engine.
As each “search engine results . . . → Read More: Search Engine Optimization 101
