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Interesting Online Statistics

7% of American internet users use the internet to shop, of which 57% characterize their behavior as shop online, purchase offline.  (NPD Group)

90% of online commercial searches result in offline brick and mortar purchases. (comScore)

82% of local searchers follow up offline via an in-store visit, phone call, or purchase. (TMP/comScore)

80% of budgets are spend within 50 miles of the home. (DMA)

74% of internet users perform local searches. (Kelsey Group)

73% of online activity is related to local content. (Google)

68% of buyers like to compare prices online, before buying in an offline store.  (Accenture)

67% of people prefer to research online before buying from . . . → Read More: Interesting Online Statistics

The Power of Being Found for Local Online Searches

A few years ago, at the 2007 Strategic Advertising Summit, Microsoft mogul, Bill Gates, predicted yellow pages usage would drop to near zero by the year 2012 for people under the age of 50.  Gates’ prediction seems to be coming true as the yellow pages are beginning to see double digit declines in advertising sales, as their former users are now turning to a faster, friendlier and easier way to find local businesses—the internet.

And with a greater than 72% market-strangling hold on internet searches, it is Google that is leading the way.

Simply put, Google has become the new ‘yellow pages’.  And . . . → Read More: The Power of Being Found for Local Online Searches