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Why You Should Think About Mobile Marketing for Your Business

Every business owner should at least consider mobile marketing.

Here’s 5 good reasons to do so.

5 Reasons Why Every Brand Needs to Think About Mobile First

September 28, 2011

The following is a guest post by Kevin McGuire, Vice President of Product for Motricity.

The reality is that mobile is no longer about the phone, it’s about being connected. Many predict that mobile Internet traffic will soon surpass that of traditional wired broadband. For enterprise brands and agencies, this trend is proving to be a disruptive force that is completely changing the way that marketing and advertising campaigns are being developed. Here are the five . . . → Read More: Why You Should Think About Mobile Marketing for Your Business

Use QR Codes to Link Your Online and Offline Marketing

QR Codes can be a very useful link uniting your offline and online marketing efforts.  Here’s an article discussing different ways to use QR Codes.

QR codes link the offline with the online
By Christopher Poon, September 27, 2011 – Straight.com

The first thing that comes to mind when thinking of barcodes are those blocks of lines on the backs of grocery-store items. Generally, these linear barcodes are used for cataloguing and purchasing goods and not much else. Now, with smartphone use on the rise and device capabilities constantly improving, a different kind of barcode is becoming increasingly common—QR codes.

Ask many people what a . . . → Read More: Use QR Codes to Link Your Online and Offline Marketing

Using QR Codes for Direct Marketing

You’re seeing more of them every day – QR Codes that is.  Because their marketing usefulness is without question.

Here’s a simple Q and A covering QR Codes.

Essential Guide on Using QR Codes for Direct Marketing

Posted: September 22nd, 2011 by Suzanne Stock of Marketscan

You may have seen them in catalogues, or displayed on shop windows, on the back of business cards or perhaps you have seen those black and white squares packed with strange black and white shapes on the menu outside a restaurant. But what on Earth are they?

Well, those little patterns are called QR (Quick Response) codes and they contain . . . → Read More: Using QR Codes for Direct Marketing

Mobile Website Basics

What should your mobile website look like and work like?

Mobile websites should be all about simplicity, functionality, and ease of use for the visitor.

The below article covers this as it pertains to mobile websites for the hotel and lodging industry.  But the principles discussed are applicable to mobile websites for just about any industry.

Mobile Website Design Basics: What Every Hotel Needs to Know.
Posted on September 7, 2010 in Hospitality & Travel, Mobile Marketing by Vikram

I strongly encourage hotels to move towards establishing a mobile presence without delay. As with every new adventure in technology, there is a right way and . . . → Read More: Mobile Website Basics

Add to your Mobile Marketing with QR Codes

Using QR Codes for mobile marketing is growing fast.  Its also a good way to enhance a mobile visitors experience in getting to your website, and then making use of it.

This article speaks to that.  Take a look.

Business Sense: Add ‘WOW’ to your marketing efforts with QR codes
Dennis Hunter/For the Times-Standard
Posted: 09/11/2011 02:30:26 AM PDT

Have you noticed those jigsaw puzzle-like rectangles that are starting to show up in newspapers, magazines and everywhere else? They’re called QR codes. Quite frankly, they’re the new rage in marketing. Recently, I attended a credit union marketing conference where I was introduced to them for the . . . → Read More: Add to your Mobile Marketing with QR Codes

Smartphones – They’re everywhere.

Smartphones. Its seems there are everywhere these days.

Not quite, but they are getting there. Here are some very eye-opening statistics about how much they are being . . . → Read More: Smartphones – They’re everywhere.