Search Engine Optimization, also called “Search Engine Marketing,” can seem daunting at first. There are a myriad of technical terms to learn and to the uninitiated, can appear to be some form of “computer voodoo.”
Broken down, however, Search Engine Optimization (aka SEO) is really not that difficult to understand.
The search engines, like Google, try their best to “index” web pages for terms they believe are relevant to the content found on the page. They do this because it’s in their best interest… the better their results, the more likely users will continue to use their search engine.
As each “search engine results . . . → Read More: Search Engine Optimization 101
7% of American internet users use the internet to shop, of which 57% characterize their behavior as shop online, purchase offline. (NPD Group)
90% of online commercial searches result in offline brick and mortar purchases. (comScore)
82% of local searchers follow up offline via an in-store visit, phone call, or purchase. (TMP/comScore)
80% of budgets are spend within 50 miles of the home. (DMA)
74% of internet users perform local searches. (Kelsey Group)
73% of online activity is related to local content. (Google)
68% of buyers like to compare prices online, before buying in an offline store. (Accenture)
67% of people prefer to research online before buying from . . . → Read More: Interesting Online Statistics
There is a very significant shift taking place right now on the internet, that has to deal with how ideas are communicated. That shift is away from static words on a webpage, and towards video.
Think about how so much of society and marketing is based upon the television. The vast majority of us have grown up with the tv, and most all of our news, information, and entertainment is centered around it.
With the wide proliferation of high speed internet access, videos have quickly become commonplace all over the web. In fact, Youtube, the online video sharing site, . . . → Read More: Video for your Website
Here’s a video that I think some of you would like to see. Especially if Google is a bit of a mystery for you. It provide a brief and simple explanation of what is really going on when you search for something on Google.
It is presented by Matt Cutts from Google. He, probably more than anyone else, knows how Google really works. And there are some lessons to take from this that I’ll discuss below.
Here are some take aways from the video that you can make use of, that will help how your web site appears in the search results.
Title Meta-Tag.
This . . . → Read More: How Google works
If you’re a business owner then you’ve probably grown tired of people pitching you on their SEO (Search Engine Optimization) marketing services.
SEO is basically a method of getting your website to appear on the first page of Google’s search results for your services and products.
Here I’m not going to tell you how to do this, (that would take a small book), rather I will explain why it is vital to your online visibility, and growing your business.
Why is ranking high in the Google search engine for your “Money Words” SO IMPORTANT for growing your business.
Recent studies have shown that about 80% . . . → Read More: Search Engine Marketing for Small Business
A few years ago, at the 2007 Strategic Advertising Summit, Microsoft mogul, Bill Gates, predicted yellow pages usage would drop to near zero by the year 2012 for people under the age of 50. Gates’ prediction seems to be coming true as the yellow pages are beginning to see double digit declines in advertising sales, as their former users are now turning to a faster, friendlier and easier way to find local businesses—the internet.
And with a greater than 72% market-strangling hold on internet searches, it is Google that is leading the way.
Simply put, Google has become the new ‘yellow pages’. And . . . → Read More: The Power of Being Found for Local Online Searches
