So you’ve decided to jump into email marketing. Very good, its one of the best performing marketing methods there is. In fact its so good that the Direct Marketing Association claims that for every dollar spent on email marketing, a business can expect a return of $57. That’s not a bad return.
One of the first things you need to think about is who you are going to send those emails to. In other words, where and how to you get a list of people to send emails to?
Here, we will discuss your options, both the bad and the good.
Email lists: buy, . . . → Read More: Acquiring Your List
Responsible, and effective email marketing is based on the idea of permission.
Basically, you need to have the email address owner’s permission before you can send them any marketing emails. If you don’t have this permission, the email recipient will most likely consider the message as spam.
You do not want to send spam, or even be perceived as sending spam.
If you are accused of sending spam, then you may find your email accounts closed down, your website shut off, and your reputation ruined. In some parts of the world, you may even be breaking the law.
Aside from these practical considerations, there is . . . → Read More: Permission Based Email Marketing
