An elevator speech is a quick speech that you can give that explains or describes what your business (or product) is all about within about a half minute or so. It’s called an elevator speech because you should be able to give the speech in the amount of time it would take to travel in an elevator. It’s usually about 150-200 words. But it can be as little as 10 or 15 words. It just has to be effective in communicating what you’re all about and explain the benefits of your service or product.
Most likely a lot of people ask you . . . → Read More: Elevator Speech
If you ignore your customers, they will keep returning and continue to be happy, paying customers for as long as they live.
Doesn’t make much sense does it? But this is happening every day in countless small businesses across the nation.
Most business owners don’t pay much attention to their customers if they aren’t already in their store. After all, how is the business owner suppose to keep in contact, and build a relationship with his/her customers when they aren’t in the store.
Wouldn’t it be nice if there was a way to build a relationship with your customers and prospects with . . . → Read More: Keep Your Customers Happy and Returning
Email marketing is essentially the same as direct mail except that instead of sending mail through the postal service, messages are sent via email.
The other main difference between email marketing and direct marketing is that email marketing is permission based. You do not send any email to any one without their permission.
Permission is gained when some one signs up to your newsletter, or asks for additional information from your website. Or when they give you their email address in person. Anything else is considered spam.
Basically there are three steps to email marketing.
1. Building your list of customers with their email addresses. . . . → Read More: What is Email Marketing?
Stay connected.
Personalized emails speak to an individual, not a group. Customers don’t want to be one of a group, they want to be special. And an educated, appreciated, incentivized individual feels a more personal connection with your business.
Returning customers.
If you offer a recurring service, and can remind them when necessary to return, they will appreciate that, and return. If you keep track of that, instead of relying on them to do so, that’s one less thing for them to worry about.
Customer loyalty.
These days more people than ever shop for value. If you continually provide value to your customers with your product . . . → Read More: What You Gain With Email Marketing
