QR code usage is increasing. More businesses are starting to see their value, and more consumers are starting to use them. This of course, enhances the customer’s experience, thus enabling a business to building that relationship into more purchases.
Below is an article that talks more about this.
Cracking the code | QR codes gain ground in the battle for consumers’ attention
By LEISCHEN STELTER
Mainebiz contributing writer
10/17/11
Real estate broker April Tracy says QR codes give potential buyers instant listing informationBeen noticing those black and white pixelated boxes in advertisements, on posters, doorways and even adorning your morning cereal box? Quick Response codes, or QR . . . → Read More: QR Codes Are Increasing Customer Interaction
• According to researchers, 73% of consumers would like to receive special offers on their mobile devices.
• Offers made via SMS text marketing has consistently gotten response rates up to 20% – that’s 10 times more than traditional advertising methods such as email, direct mail, and newspaper ads which usually get around a 2%-3% response rate.
• Most consumers always have their mobile phone by their side, which means that they will receive your message no matter where they are.
• Studies show that approximately 90% of consumers read their mobile text messages within minutes.
• Research shows that 29% of mobile users . . . → Read More: SMS Text Marketing Facts and Benefits
QR Codes can be a very useful link uniting your offline and online marketing efforts. Here’s an article discussing different ways to use QR Codes.
QR codes link the offline with the online
By Christopher Poon, September 27, 2011 – Straight.com
The first thing that comes to mind when thinking of barcodes are those blocks of lines on the backs of grocery-store items. Generally, these linear barcodes are used for cataloguing and purchasing goods and not much else. Now, with smartphone use on the rise and device capabilities constantly improving, a different kind of barcode is becoming increasingly common—QR codes.
Ask many people what a . . . → Read More: Use QR Codes to Link Your Online and Offline Marketing
You’re seeing more of them every day – QR Codes that is. Because their marketing usefulness is without question.
Here’s a simple Q and A covering QR Codes.
Essential Guide on Using QR Codes for Direct Marketing
Posted: September 22nd, 2011 by Suzanne Stock of Marketscan
You may have seen them in catalogues, or displayed on shop windows, on the back of business cards or perhaps you have seen those black and white squares packed with strange black and white shapes on the menu outside a restaurant. But what on Earth are they?
Well, those little patterns are called QR (Quick Response) codes and they contain . . . → Read More: Using QR Codes for Direct Marketing
Using QR Codes for mobile marketing is growing fast. Its also a good way to enhance a mobile visitors experience in getting to your website, and then making use of it.
This article speaks to that. Take a look.
Business Sense: Add ‘WOW’ to your marketing efforts with QR codes
Dennis Hunter/For the Times-Standard
Posted: 09/11/2011 02:30:26 AM PDT
Have you noticed those jigsaw puzzle-like rectangles that are starting to show up in newspapers, magazines and everywhere else? They’re called QR codes. Quite frankly, they’re the new rage in marketing. Recently, I attended a credit union marketing conference where I was introduced to them for the . . . → Read More: Add to your Mobile Marketing with QR Codes
QR Codes. You’re going to see a lot more of these strange looking black and white squares. And they can become a valuable piece of mobile marketing for you small business.
Here’s an article that explains what they are, and how they can be used for marketing purposes.
Using QR Codes For Small Business Marketing
Karen Leland
While on vacation seven years ago, entrepreneur Rico Elmore couldn’t find a pair of sunglasses that would fit on his not-so-small noggin. Elmore’s hefty-head experience spawned an ah-ha moment, and today he is the proud proprietor of Fatheadz Eyewear, a company that makes oversized sunglasses and extra . . . → Read More: Using QR Codes For Small Business Marketing
