While there are a variety of ways to increase targeted website traffic, every business owner should consider optimizing their website for the search engines.
Instead of putting all of your eggs in one basket, it’s best to drive website traffic through several sources. This way, you can cast a wider net, resulting in more traffic, and track the efficacy of each source.
Before you begin, you should understand the core concepts of Search Engine Optimization (aka Search Engine Marketing). In order to increase your website traffic and attract qualified prospects, you need to understand three things: → Read More Online Visibility Tips For Small Business Owners
Towards the end of 2010, Google made a number of changes to the algorithm that determines the position of your Google Places listing.
It used to be that businesses without websites ranked equally as well as those without, but this is no longer the case.
This is good news for all businesses who have a company website but not so good for those that don't. While having a website for your business has always been a good idea, it's become more vital as a result of this change.
Here are seven additional tips to help you improve your Google Places' rankings:
1. Pay close attention . . . → Read More: More Google Places Tips
Search Engine Optimization is generally comprised of two distinctly different activities… optimizing the website itself , referred to as “on page” optimization, and increasing the authority of the website in the eyes of the search engines, referred to as “off page” optimization.
While both strategies must be employed for best effect, most SEO Consultants begin with the on page optimization work before beginning their off page optimization efforts.
In this article, I’ll cover some of the things that can be performed to your website in order to increase its ability to achieve better rankings. First, however, you must understand that each and every . . . → Read More: Website Factors That Affect Your SEO
The internet may be called the “Information Superhighway” but that doesn’t always mean the information is correct!
This is especially true when it comes to Search Engine Optimization. Sometimes, the information may have been valid in the past but is no longer valid and sometimes… it was never valid to begin with.
Here are ten SEO myths and their corresponding “truths”.
1. It’s impossible to outrank a web page with a Google PageRank higher than your own.
While Google’s PageRank indicator may play a minor role in determining search engine placement, it’s not a critical factor.
If you conduct a few searches on Google you will find . . . → Read More: 10 SEO Myths
The world of web design is complex and fraught with misinformation. Chief among them is the belief that most web designers have a solid understanding of Search Engine Optimization (aka SEO).
In truth, the exact opposite is true. Most web designers know very little about SEO and this includes those with college degrees in Website Design.
Even web designers with a degree are not taught the ins and outs of SEO. They are given some definitions and a little time explaining the basic concepts. However, they aren’t actually trained in the art and science we call SEO. They are told that work should . . . → Read More: Most Web Designers Do Not Know SEO
One of the reasons Search Engine Optimization seems so complex is that it there are so many foreign terms used. In this short article, I’ll list some of the most common terms and will try my best to give you “geek free” definitions.
1. SEO
SEO stands for “Search Engine Optimization.” This is a set of techniques and processes used by a SEO Specialist to improve your website’s rankings in the search engines for a particular set of keywords, or keyword phrases.
Of course, the real goal is to increase targeted website traffic in hopes of generating new business. It’s just that this is . . . → Read More: SEO Terminology
Search Engine Optimization, also called “Search Engine Marketing,” can seem daunting at first. There are a myriad of technical terms to learn and to the uninitiated, can appear to be some form of “computer voodoo.”
Broken down, however, Search Engine Optimization (aka SEO) is really not that difficult to understand.
The search engines, like Google, try their best to “index” web pages for terms they believe are relevant to the content found on the page. They do this because it’s in their best interest… the better their results, the more likely users will continue to use their search engine.
As each “search engine results . . . → Read More: Search Engine Optimization 101
Here’s a video that I think some of you would like to see. Especially if Google is a bit of a mystery for you. It provide a brief and simple explanation of what is really going on when you search for something on Google.
It is presented by Matt Cutts from Google. He, probably more than anyone else, knows how Google really works. And there are some lessons to take from this that I’ll discuss below.
Here are some take aways from the video that you can make use of, that will help how your web site appears in the search results.
Title Meta-Tag.
This . . . → Read More: How Google works
If you’re a business owner then you’ve probably grown tired of people pitching you on their SEO (Search Engine Optimization) marketing services.
SEO is basically a method of getting your website to appear on the first page of Google’s search results for your services and products.
Here I’m not going to tell you how to do this, (that would take a small book), rather I will explain why it is vital to your online visibility, and growing your business.
Why is ranking high in the Google search engine for your “Money Words” SO IMPORTANT for growing your business.
Recent studies have shown that about 80% . . . → Read More: Search Engine Marketing for Small Business
