There can be fine line between legitimate email marketing and spam. And it is a very bad idea to cross over that line. Once crossed you will alienate both your existing and potential customers. And you will never be able to cross back.
Legally and ethically any advertising email you send from your business to someone without their expressed permission is spam. It is just that simple.
For more detailed information about what is legally considered spam you should consult “The CAN-SPAM Act of 2003”. There are six basic requirements in order to comply with the Can-Spam law:
1. Don’t use false or misleading . . . → Read More: What is Spam?
Responsible, and effective email marketing is based on the idea of permission.
Basically, you need to have the email address owner’s permission before you can send them any marketing emails. If you don’t have this permission, the email recipient will most likely consider the message as spam.
You do not want to send spam, or even be perceived as sending spam.
If you are accused of sending spam, then you may find your email accounts closed down, your website shut off, and your reputation ruined. In some parts of the world, you may even be breaking the law.
Aside from these practical considerations, there is . . . → Read More: Permission Based Email Marketing
