An elevator speech is a quick speech that you can give that explains or describes what your business (or product) is all about within about a half minute or so. It’s called an elevator speech because you should be able to give the speech in the amount of time it would take to travel in an elevator. It’s usually about 150-200 words. But it can be as little as 10 or 15 words. It just has to be effective in communicating what you’re all about and explain the benefits of your service or product.
Most likely a lot of people ask you . . . → Read More: Elevator Speech
One of the basics of marketing is to create a unique message that you want your business to communicate. You need to decide on what you want your business is to say to people. This message will be laced throughout everything you do.
The message needs to grab the attention of people and make them want to use your business. The message also has to set you apart from other people.
This is commonly called a USP, a Unique Selling Proposition, and it is essential to your marketing message. You need to set yourself apart from your competition. You need to have a . . . → Read More: Your Message
